The instruments implemented within the framework of the WebQM method are based on standardised test methods. They are utilisable without great internal effort and enable result-to-result comparisons as well as comparisons in a temporal context.

• Corporate Website Benchmark: Permanent online user survey determines on a comparative basis, among other factors, data regarding quality and image input of the corporate website, as well as user-satisfaction with the omnibus method.
• Corporate Reach Benchmark: Comparative reach analysis on a sample basis, for instance, to assess the percentage of new visitors, percentage of returning visitors, changes in visits and page impressions.
• Corporate Message Benchmark: Semi-annual analysis of the strategic communication performance of the corporate website.
• E-Mail Response Benchmark: Quarterly analysis of the digital dialogue processes and testing of the response behaviour and the response quality based on test inquiries according to the mystery mailing approach.
• QM-check: Semi-annual quality management audit of the digital corporate communication, conducted exclusively for the participants.

In collaboration with the Institute of Media and Communication of the TU Dresden, there will be a quarterly comprehensive evaluation of test procedure-acquired data regarding the main issues of digital corporate communication (trends, success factors, interdependencies).